Shoppers are being urged to be on their guard against scams over the Black Friday and Cyber Monday weekend.
Advice Direct Scotland, which runs the national consumer advice service consumeradvice.scot, has encouraged consumers to stay safe while shopping online and remain cautious of fake deals.
The charity said fraudsters are increasingly using new tactics to target struggling Scots seeking bargains amid the cost-of-living crisis.
Most retailers are already running offers, with many consumers planning to shop online over the coming weekend.
Scammers exploit shoppers’ vulnerability and distraction, especially during timed Black Friday sales, using urgency to pressure victims into parting with money, bank details or personal information.
Consumers are urged to stay cautious of fake deals presented through phishing emails, texts and social media adverts.
Another tactic involves bogus websites impersonating legitimate ones, accepting payment but failing to deliver goods.
Criminals also employ methods such as selling counterfeit and empty gift cards and creating fake order confirmation pages.
Advice Direct Scotland has issued key tips for online shoppers, including:
* Research the online retailer before buying. Ensure it is legitimate, with a secure website, a valid UK address, returns policy and terms and conditions.
* Use a credit card if possible. It may be easier to get your money back if something goes wrong. If you don’t have a credit card, online services like PayPal can protect your bank details.
* Check the returns policy. Retailers have different policies on returning unwanted goods, but you have the right to return most goods purchased online within 14 days on receipt of delivery for a full refund.
* Be savvy. If the deal looks too good to be true, it probably is.
Scots have also been encouraged to avoid impulse buying and check they are getting value for money by comparing prices of items available elsewhere.
Free advice is available to anyone in Scotland through Advice Direct Scotland’s consumeradvice.scot service.
Consumers can seek help in a number of different ways: freephone 0808 164 6000 and online, web chat and email at www.consumeradvice.scot.
The simple ScamWatch Quick Reporting Tool is available to report suspected scams and suspicious activity at www.scamwatch.scot.
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