Mowi have extended their sponsorship of shinty for a further three years.
The aquaculture and seafood company are the longest standing sponsor of a Scottish sport with this new contract marking 38 years of support for shinty.
Mowi CEO Ben Hadfield said: “The sport embodies our company values, including passion, and is a cornerstone of many of the communities in which Mowi operates.”
The sponsorship agreement, which runs until 2026, will cover: Senior league
competitions; the youth leagues; the Mowi National Shinty Awards; the recently
revitalised Mowi Shinty Hurling International; as well as the Mowi Youth
Development Fund, Area Development Grant and the newly sponsored Disability
Festival.
This sponsorship agreement is in addition to a five-figure investment from Mowi earlier this year which was used to subsidize the cost of helmets, making them more affordable and accessible to players.
Steven MacKenzie, Camanachd Association President said: “The renewal of Mowi’s sponsorship deal is extremely welcome and demonstrates their continued support for Scotland’s Community sport.
“All within the shinty community appreciate the range of support MOWI provides.
“This is the longest running sponsorship in Scottish, and arguably British sport, and we look forward to continuing this partnership for many years to come.”
Association CEO, Derek Keir said: “Our longstanding partnership with Mowi helps facilitate so many incredible experiences across our communities.
“The renewal of Mowi’s sponsorship for another three years signifies a shared commitment to advancing shinty’s reach and impact.
“With Mowi’s support, we look forward to nurturing the growth of shinty and delivering a vibrant contribution to the lives of our members, passionate athletes and enthusiasts across Scotland.
“Mowi’s support for shinty plays a pivotal role in protecting our status as a vibrant part of our national culture and recognised as Scotland’s community sport.”
Karen Williamson WCA Vice-President added: “Mowi’s ongoing support for the
women’s game is greatly appreciated.
“On behalf of the WCA I would like to put on record our thanks for everything they have done over a number of years, including but not limited to: sponsoring the WCA Leagues, the Valerie Fraser Camanachd Cup and Challenge Cup.”
Photograph: From left, Derek Keir (Camanachd Association CEO); Ian Roberts (Mowi Director of Communications); Maree Todd (Minister for Social Care, Mental Wellbeing and Sport) and Steven MacKenzie (Camanachd Association President) at the 2023 cottages.com MacTavish Cup Final. NO_F49_MOWI_ShintySponsorship_23